Although it's a new phenomenon, the metaverse feels like it's everywhere. The new branding and investments of Facebook, namely Meta, have also brought a new wave of interest in the metaverse.
Now it is possible to see this phenomenon everywhere. In corporate news, memes, gaming platforms and social media. The increasing prevalence of the word, its approach, which makes it feel as if at any moment our physical lives will be swallowed up by corporate pixels and paywall interactions, creates a sense of impending doom in minds. But Fortnite and Roblox have also been accelerating the metaverse for some time, and besides, this term itself is a phenomenon that has been around for many years. So what exactly is the metaverse? In this article, we wanted to turn the question marks in the minds into answers to some extent.